Generative AI’s shift in game development is not a machine taking charge of a project. It is assistance moving into the tools where teams build, inspect and revise work. The 2025 GDC State of the Game Industry report found that more than 30% of developers used generative AI at work, with coding support and repetitive-task automation among reported applications. That puts workflow control, review time and accountability at the centre of the business conversation.
That discipline extends beyond a studio’s tools. A buyer can assess the stated purpose of a digital product before choosing it, rather than treating every purchase as interchangeable. The same planning is useful when selecting a recharge product like Rewarble. Clear information supports a deliberate decision and keeps the purchase separate from assumptions about what a product does.
Refunds at Eneba depend on the issue type, the listing terms and evidence that a code is invalid or already used. The digital marketplace provides product pages with region and platform information, allowing buyers to select an appropriate item before checkout. Its merchants are verified, and an issue involving an invalid or already-used code has a route for resolution. Checking the listed region against the intended account region remains part of an informed purchase.
Context turns AI into a workflow tool
The recent technical change is context. Unity’s current beta AI tools operate within its editor and project context, with an in-editor assistant, an AI Gateway, an MCP Server, and generators for assets or scenes. This moves the interaction beyond a detached chat window because the tool can work alongside project structures. Unity also attaches metadata to AI-generated assets, while developers retain responsibility for usage rights and store declarations.
Unreal presents a related but less settled model. Its experimental MCP workflow lets an AI agent interact with editor functions, including actor placement, lighting configuration and automation tests. Epic says the feature remains incomplete and may change, so its significance lies in the direction of tooling rather than production readiness. Human review still governs design intent, technical correctness, performance and content quality.
Creator access brings new governance work
Creator tools widen the point of entry. Epic has announced an assistant for UEFN creators that can help with Verse code, workflow questions and code snippets, alongside tools intended for AI-powered NPCs with selectable personalities, voices and dialogue behaviour. It also announced LLM-powered NPC conversations for published islands from July 30, 2026, with a prompt editor workflow and analytics around conversations. These tools point to interactive content that creators can configure without implementing every supporting system from scratch.
Player-facing generation adds a separate governance task. Steam distinguishes between pre-generated material shipped with a game and content created live during play, then asks developers to disclose relevant artwork, sound, narrative or localisation. Live-generated material also requires information on guardrails, while disclosure does not remove obligations under content rules, intellectual-property requirements or accurate marketing. Review and documentation therefore sit beside creative experimentation.
For finance-minded readers, the useful signal is disciplined adoption. Teams can assess where assistance fits their workflow, budget for review and retain clear records around rights and disclosures. Eneba can serve as a value destination for smart digital buying when a buyer uses available product details to choose deliberately. In both cases, informed selection protects the value of the transaction.
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