Why Is Schwab Expanding Beyond Bitcoin And Ether?
Charles Schwab plans to add Solana, Avalanche and Chainlink to its cryptocurrency trading platform in the coming months, widening its direct digital asset offering beyond Bitcoin and Ether as the brokerage builds out a broader retail crypto business.
Schwab Crypto began rolling out to retail clients in May, allowing customers to trade Bitcoin and Ether directly alongside traditional investments through Schwab’s website, mobile app and thinkorswim platform. The addition of SOL, AVAX and LINK will give customers access to three of the larger crypto networks outside the two dominant digital assets.
The expansion is notable because Schwab is bringing crypto trading into the same ecosystem used for stocks, exchange-traded funds and other conventional investments. That removes the need for clients interested in digital assets to maintain a separate account with a crypto-native exchange.
Schwab has said it intends to add further cryptocurrencies and digital assets over time, although it has not identified additional tokens or provided a timetable beyond the three assets now scheduled for inclusion.
How Does Schwab Crypto Work?
Schwab charges 75 basis points, or 0.75%, on the dollar value of each cryptocurrency transaction. The service is available across the United States except New York and Louisiana and is not currently offered in U.S. territories or international markets.
Crypto accounts are provided through Charles Schwab Premier Bank, while affiliated brokerage Charles Schwab & Co. performs certain operational functions on the bank’s behalf. That structure places digital asset trading within Schwab’s existing financial services network rather than treating it as a standalone crypto venture.
For Schwab, the immediate opportunity is access to an existing customer base that already holds trillions of dollars through the firm. As of July 31, Schwab reported $13.04 trillion in client assets across 39.9 million active brokerage accounts.
Even limited adoption among that customer base could translate into substantial crypto trading activity. The challenge will be convincing investors that the convenience of trading within Schwab justifies the transaction cost and the narrower asset selection compared with dedicated cryptocurrency platforms.
Investor Takeaway
Schwab does not need to become a full-scale crypto exchange for digital assets to become meaningful to its business. Its advantage is distribution: millions of existing brokerage customers can gain direct crypto exposure without leaving the Schwab platform.
Why Solana, Avalanche And Chainlink?
The next additions broaden Schwab’s offering beyond assets primarily associated with Bitcoin’s store-of-value use case and Ethereum’s smart-contract ecosystem.
Solana operates a high-throughput blockchain used across decentralized finance, payments and other applications. Avalanche provides another smart-contract network, while Chainlink supplies decentralized data infrastructure used to connect blockchain applications with external information.
Adding the three assets gives Schwab clients exposure to different parts of the digital asset market without immediately opening the platform to a much larger list of tokens. That measured approach may allow the firm to expand demand gradually while keeping the product range relatively concentrated.
It could also provide an early indication of how much appetite Schwab’s traditional brokerage customers have for altcoins. Bitcoin and Ether already have widespread institutional recognition and U.S. exchange-traded products, while SOL, AVAX and LINK represent a broader test of demand for direct ownership of individual crypto assets.
How Do Prediction Markets Fit Into Schwab’s Expansion?
Schwab is also moving beyond conventional securities in another area. The firm plans to offer prediction contracts tied to the S&P 500 through a partnership with Cboe Global Markets, with the product expected to launch within months.
The planned contracts would allow customers to take positions on whether the S&P 500 will close above or below specified levels. Schwab’s initial approach would therefore be narrower than prediction market platforms offering contracts across sports, politics and other events.
Together, direct crypto trading and index-based prediction contracts show Schwab widening the types of products available to active traders while keeping them connected to familiar financial markets and infrastructure.
The expansion is taking place from a strong financial base. Schwab reported record second-quarter net revenue of $7.1 billion and net income of $2.8 billion, giving the firm substantial resources to develop new trading products without relying on them for near-term profitability.
For investors, the more important question is whether these products increase engagement among Schwab’s existing customers. If clients begin using the same account for equities, crypto and prediction contracts, Schwab could capture trading activity that previously flowed to specialized platforms. The upcoming addition of SOL, AVAX and LINK will provide an early test of how far that strategy can extend beyond Bitcoin and Ether.
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